Our Story

Founder’s Insight

I realized that during pregnancy, women can enjoy the freedom to do whatever they want—hiking, swimming, relaxing—while their baby peacefully sleeps and eats inside the womb. But once the baby is born, life changes completely.
Suddenly, one person often has to sacrifice.
- If the baby wants to sleep but the mom wants to go shopping, the baby ends up napping in a noisy stroller.
- If the mom wants to rest or simply make herself a coffee, yet the baby needs attention, she has to put her own needs aside and care for the baby first.

I want to create a brand that changes this dynamic — a brand that helps families find balance, where both babies and parents can enjoy their own lives without disturbing each other, while still sharing beautiful moments side by side.

Our Mission

At Cuddobaby, we're on a mission to nurture the special bond between families and their little ones.
We cherish the journey from pregnancy to the adventure of raising a growing baby, all through the magic of “cuddle-inspired” products. Our creations are designed to bring families closer together, fostering both closeness and individual independence.

Our Vision

Our vision is to create multifunctional, thoughtfully designed products that support a harmonious lifestyle for both babies and parents.
We want to empower parents to care for their little ones while also making time for themselves. Because a happy baby means happy parents, we strive to build a nurturing environment where both can coexist peacefully, enjoy personal time, and stay connected.

CEO's Letter

Hello, I'm the founder of Cuddobaby.

 

With two little ones, I've cherished every moment from pregnancy to their growing years. However, during this time, with all the excitement, inexperience, and hormonal changes, I made a lot of impulsive purchases, especially in the first year. Many of these things ended up unused because my baby either didn't like them or outgrew them too quickly, which felt like such a waste. Even with my second child, I faced the same problem. This led me to wonder: could baby products be designed to grow with the baby, adapting to their developmental stages, and serve multiple purposes such as eating, napping, or playing? Could they maximize their usefulness and foster stronger connections between the baby and family?

 

Reflecting on this, I began to explore ways to combine multiple functions into a single product to address the evolving needs of babies at different stages. This idea ignited a passion within me to establish Cuddobaby. I want to create baby products that adapt to various early development stages, thus prolonging their usefulness and better-serving babies' growing needs.

 

From the first cuddle, we aim to make baby feel our care. As they grow, the way we provide this companionship changes. We hope to explore this balanced companionship together, helping both the baby and ourselves, and in doing so, contribute to a better world.
Title

"From cuddliness comes connection

 

From connection comes companionship

 

And with companionship, anything is possible."

 

Let our baby bring us an incredible future

Sustainability

At Cuddobaby, we are committed to creating a sustainable future for our little ones. We understand the importance of preserving the planet for generations to come, so we have implemented various sustainability initiatives throughout our operations.

We design our products to be durable and long-lasting, reducing the need for frequent replacements. By creating high-quality items that can be passed down or reused, we aim to minimize waste and promote a circular economy.

Safety

Safety is our priority. We continuously work to share resources, product knowledge, and safety information with our community across all platforms.

We align ourselves with the ASTM, CPSIA, the AAP, Health Canada, and the Safe Sleep For Babies Act. As new information is released, we will continue to amplify the new safety updates so we can provide prevalent safety rules, regulations, and best practices to every single member of our community.